Hotel Bergfrieden
The first berry-themed hotel in the Stelvio National Park
The
Stelvio National Park’s first berry themed hotel stands out for its unique focus on a fruit that is typically grown in this valley.
With
plenty of “sweet and fruity” details we want to amaze and excite the visitors, encouraging them to enjoy their holiday in the romantic Val Martello.
The fruity "berry concept” is to be found in
every qualitative aspect brought to the guest: the berry philosophy does not only apply to the
furnishing, decoration and accessories, but to the guests’ activity programs as well.
The specialist marketing approach and offer, the exploitation of Val Martello’s world famous strawberry paradise and the synergies between tourism and agriculture, promise concrete advantages over competitors in the market. A "fruity concept" with guaranteed
success in the tourist sector.
Concept
Principle
The guest perceives the "philosophy of berries" throughout the whole chain of services, from information through to the actual stay and after-sales (after the holidays)
Information / Booking
Correspondence tailored to the philosophy (traditional mail correspondence and digital media / e-mail)
Telephone request (mention the strawberry concept)
Upon Arrival
Sweet and fruity welcome postcards in the rooms
Welcome drink in the evening
Berry juices with Prosecco
berry cocktails with and without alcohol
Bowl of berries
The Rooms
At the front door, an image of the corresponding type of room painted on the wall
In the room, a picture of the corresponding fruit
In the information holder, information on the relevant fruit type and a special recipe
Linen sheets with berry motifs (whenever available)
Pillows decorated with berry motifs (alternative)
In the house
Daily suggestion for a berry juice appetizer drink
Berry based dishes in the menu (at least once a week)
Buffet breakfast with great selection of fresh berry jams (strawberry, raspberry, currant, cranberry and blackcurrant)
Fruit basket at the buffet (morning and evening)
Afternoon berry-based vitamin snacks (fresh berries with yogurt, smoothies with berries, berry cakes, etc.).
Morning mail with information on berries
Literature on berries and home growing
Delightful decorations with fruity colors
Table linen with berry motifs
Whenever paper napkins are used: napkins with berry patterns
A selection of dried berries - dessert wine
Potted plants with berry flowers
A small garden with strawberries, raspberries, currants, etc. (‘educational’ berry garden with descriptive labels)
Activity/Program
Berry based menus one day for each week
DIY days with berries and fruit
Water painting in the National Park with natural and berry focused motifs and subjects
Visit to the Val Martello production co-op with tasting of juices, teas and jams from the local farms.
“Beeri” berry excursions for children; complete with games.
Upon departure
Goodbye gift with berries (syrup, jams or tea with label: “we look forward to seeing you very soon again at the strawberry hotel”.)
Beeri, the mascot for children
Post Sales PR
Birthday greetings
Concept driven Christmas greetings
Mailing list with current offers and berry news
Regular customers (ideas)
A “sweet” potpourri box of delicious treats: gift bag with (durable) local products (strawberry syrup, jams, honey, tea, the book “strawberries, Val Martello’s sweetest secret” and much more.)
General notes
Marketing: the crucial point in all public relations is the ‘berry philosophy’ diffused with the appropriate promotional strategies.
Unified and consistent image: the berry strategy must be already recognisable by the logo.
7 Top Experiences in the Berry Hotel and National Park
